The National Association of Music Merchants (NAMM) summer trade show (July 18–20) kicked off in Nashville at the Wildhorse Saloon on July 18 with the Gibson Summer NAMM Jam.

The showcase featured a lineup of legends, stars and emerging acts—all strumming Gibson guitars—including Jason Isbell, Nathaniel Rateliff, Chris Isaak, Lee Roy Parnell, Ray Wylie Hubbard, Parmalee, Aaron Lee Tasjan, Cassadee Pope, Travis Denning, Temecula Road, Honey County, Alanis Sophia and Jayden Tatatiscore.

Check out our photo gallery below, courtesy of Tammie Arroyo, AFF-USA.com.